For the identical vehicle and the identical driver, motor third-party liability prices differ by thousands of crowns a year. The average price of motor third-party liability insurance is around CZK 4,600 today. Some customers save as much as 50% by comparing.
That’s CZK 2,300 a year. Almost CZK 7,000 over three years.
In other words, you insure your car for four years and pay as if it were five. Or, the other way around, you could get full windshield cover for several years ahead.
How is that possible?
Insurers don’t raise prices for everyone equally. They raise them for those they know won’t leave. A loyal customer who doesn’t compare is an insurer’s best customer. No trouble, pays, doesn’t ask questions.
A new customer, on the other hand, gets an introductory discount, better terms and the sales rep’s attention.
The loyalty paradox in insurance works exactly the opposite of what you’d expect. The longer you stay, the more you pay. The more often you compare, the less you pay.
At Verzuz, we see this pattern every day. The biggest savings aren’t made by customers who negotiate. They’re made by customers who compare once a year and, without emotion, switch to wherever the better deal is.
Your insurer won’t punish you for it. It will just stop treating you as guaranteed income. And maybe after a year or so, you’ll come back to it.
When did you last compare your car insurance? Or switch insurers at all?
